Strategic Communication & Branding

Strategic Communications & Branding

Re-think your approach to BUSINESS DIPLOMACY

Deploying your business model to a new market demands an understanding of the PEOPLE that occupy the space. Conditions in another country, city, or district can vary significantly and understanding local atmospherics and preference is crucial. This does not only apply to what your selling, but to every STAKEHOLDER involved. Messaging and Branding are key. Each level requires a tailored message that speaks to historical, cultural, and local tastes. Communicating with a Chinese businessman is different than communicating with your Japanese counterpart and one unintended gesture or statement could make or break a deal. Creating a product focused on youth in the mid-west United States requires a different approach to branding than it would in Shanghai, China. These things matter. Words Matter.

Creating a campaign to influence public opinion is different than creating a catchy advertisement and leveraging FAO GLOBAL‘s strategic capabilities will ensure your message is received by your intended audience.

Environment, people, history, trends, and habits all play a role. Be it navigating around or through these nuances enables your brand to be effective and well received no matter what your pitch is.

Know your audience before you invest into expensive marketing campaigns. Go into meetings prepared to communicate with your overseas partner or client. Use FAO GLOBAL to create your strategy.

Examples of previous products include:

Branding Strategy & Execution
Public Affairs Tracking
Marketing Strategy
Tailored Messaging
Government Affairs
Business Diplomacy
Overseas Perception Monitoring
Crisis Support